Octet
About Project
Octet is a blockchain developer tool that provides APIs, enabling builders to create projects such as NFTs, DeFi, GameFi, and more - all without needing a smart contract developer.
Project
GenAI Security
Team
Cross-functional team of about 34 people
Timeline
Jan 2024 - Apr 2024
Octet
The Fastest Way to
Unlock Web3
Introduction
When I joined the Octet team, the product was strong, and the company had a solid presence in the market. However, the visual identity was limited. Aside from a logo and color palette, there wasn’t much to work with. My goal was to transform these basic elements into a complete brand system that better reflected Octet’s vision and communicated its value.
The Problem
Octet’s existing visual assets were scattered and incomplete. This led to three main issues:
Minimal brand assets. Teams were recreating visuals from scratch for each new need, leading to wasted time, missed deadlines, and inconsistent design across the product, marketing, and social media.
Generic look and feel. Without a distinctive visual system, Octet looked similar to other B2B platforms and didn’t fully show the strength of its product.
Unclear offering. Many users couldn’t tell what Octet actually did just by looking at the site or marketing materials, which affected customer conversion.
My task was to build a brand identity that brought clarity and consistency, helping Octet present itself with more confidence and cohesion.
Collaboration
Before moving into creative work, I made it a priority to align closely with the leadership team.
I worked with the Head of Marketing to understand Octet's audience, positioning, and communication goals. Together, we identified who we were speaking to and what emotional response we wanted to evoke.
I also spent time with the Chief Product Officer, learning about the product’s long-term vision and gathering feedback from real users. These discussions revealed key areas where visual storytelling could make a significant impact. In particular, the CPO shared examples of where users found the platform overwhelming or confusing, which helped me think about how visuals could enhance clarity and build trust.
Brand Development
Once I had a clear understanding, I moved into the creative phase. I started by collecting moodboards and exploring different visual directions, from minimalist designs to more dynamic and expressive styles, that could bring Octet’s personality to life.
Along with the Head of Marketing, we defined four key traits that every visual element needed to convey:
Reliable
Secure
Empowering
Innovative
These traits became the foundation for every design decision. Each choice aimed to build trust, demonstrate strength, inspire users, and position Octet as a brand that supports growth and innovation.
Prism Branding Concept
The Octet logo had a gem-like shape, which gave me a starting point. I developed the idea of building the entire brand around the concept of a prism. The prism became a powerful metaphor for the brand, symbolizing light passing through a structure and transforming into a full spectrum, just as Octet helps businesses unlock their full potential.
The prism also represented the customer journey, transforming raw ideas into fully developed businesses with Octet’s support. It symbolized structure, clarity, and flexibility, while the light represented energy, ambition, and innovation. Together, they told a story of transformation and empowerment, aligning perfectly with Octet’s mission.
Light
Octet
(NFT, Token, Projects etc)
NFTs
Tokens
Security
Mainets
Deposits / Custody
Metaverses
Early Feedback and
Campaign Development
When I introduced the Prism concept to the leadership team, it immediately resonated. The metaphor felt natural to everyone and gave us a strong narrative to build around.
Building on that energy, we created the Octet Creator Club campaign. It introduced the refreshed brand and opened a new way to connect with our users. The campaign gave us a chance to share Octet’s full potential through real stories, clear visuals, and a more human tone.
Octet
Creator Club
Octet
Customers
A New Visual Language
With the concept approved, I focused on developing a complete visual language for the brand. Using Blender 3D, I brought the Prism concept to life through a series of environments where light passed through crystal-like structures. These scenes captured the idea of businesses growing and transforming with Octet’s help.
Each visual was designed to feel energetic and alive, reflecting the core of what Octet offers. I created a fully organized library of 3D assets, along with usage guidelines, to ensure consistent application across marketing, product design, presentations, and social media. This new visual system gave the brand a fresh, distinctive look and helped communicate Octet’s story in a more impactful and memorable way.
Landing Page Renewal
One of the key areas for applying the new visual language was Octet’s landing page. The original page provided basic information but didn’t create an emotional connection or clearly express the product’s value.
I redesigned the landing page from scratch, using the prism concept to guide both the visual storytelling and the information structure. Each section was carefully organized to walk users through Octet’s value proposition in a natural, intuitive way. The new prismatic 3D visuals highlighted key benefits, adding energy and meaning without overwhelming the core message.
After the launch, user feedback showed clear improvements in understanding and engagement. The new landing page gave Octet a much stronger first impression, helping users quickly grasp the platform’s value while creating a sense of trust and innovation.
Financial Service
Key Management System
Security API enables the implementation of the most important blockchain feature, key management service
Custody
Virtual Asset Security
Developer API provides enhanced security with the protection against internal hacking and security audits
Custody
Virtual Asset Security
Developer API provides enhanced security with the protection against internal hacking and security audits
Robust security API
Octet delivers institution-grade security with real-time threat monitoring and regular audit reports.
Mainnet API →
Impact
The new visual language and landing page brought clear results for Octet:
Brand Impact
56 percent increase in brand recall among target audiences
42 percent improvement in onboarding completion rates
Highest "visual distinctiveness" score compared to competitors
Internal Impact
Stronger collaboration between marketing and product teams
Full adoption of the new design system across all new product features
Conclusion
around the Prism concept. The new brand system directly solved the original challenges: expanding assets, creating market distinction, and improving product clarity.
By creating a visual system that supported both business goals and user needs, I helped Octet drive real results in engagement, conversion, and brand recognition. The new framework gives Octet a strong foundation for future growth, making it easier to expand the brand while keeping a clear and consistent voice.
This design is still evolving.
Final version coming soon.
This responsive design is still evolving.
Final version coming soon.
This responsive design is still evolving.
Final version coming soon.
For the best viewing experience, please open this
portfolio on a desktop device.